This is a sponsored post. CAUTION: Tears ahead.
I don’t know what it’s like to feel marriage pressure as a woman. I was brought up within a fairly liberal, sheltered childhood. I was loved. My parents never made me feel like I needed to get married at a certain date, or have children. In fact, my mum had me when she was 30, and had not yet married my dad. She used to tell me all these stories about how she didn’t want to get a mortgage or marry my dad despite my existence because she didn’t want to feel like she was tied down to a marriage she didn’t want. In the end, they did decide they were right for each other, but for someone of my mum’s generation and background, who traveled to Australia on a whim and lied to her parents, had a child out of wedlock and bucked conventions around settling down for the sake of security – it sounds pretty revolutionary to me.
I’m fed so many narratives of female empowerment and statistics of how single women are one of today’s most socially mobile forces that it’s hard for me to understand what it must be like to have the expectations of a system resting on your shoulders as a woman living in modern day China, and I’m incredibly grateful for that. I feel incredibly lucky to be the master of my own destiny, to have the tools to dismiss undue pressures from external sources. SK-II launched a campaign and documentary film about Sheng Nu – literally translating to ‘leftover women’ – what unmarreid women over the age of 25 in China are referred to. It’s an ongoing global campaign to inspire and empower women to shape their own destiny. This is what branded corporate content should be.